Lucha Libre Life: Promotor

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Promotor: sometimes, but not always, the owner of an empresa, the promotor is in charge of booking matches between luchadores, promoting these matches, and acquiring venues for these matches. The role of a promotor varies from empresa to empresa. In some empresas the promotor has a very minimal presence in the ring and his or her duties are mostly administrative, but in other cases as with Vince McMahon of the WWE and causually, Dorian Roldan of the AAA, the promotor will contribute to wrestling story lines and may in fact participate in wrestling matches.

Former wrestler Bobby Lashley carrying Vince (Mr.) McMahon

The most revered promotor in Mexico is Salvador Lutteroth (sometimes called the father of lucha libre); other famous Mexican promotores include Antonio Peña and his brother-in-law Joaquin Roldan.